Our story

The wearings I had in my wardrobe were hiding the most important for me.
My soul. I started with a sissor. To let my soul out. But it wasn’t enough.

I started to find it inside, the clothes that I needed to be me in wearings.
Clothes of femininity and freedom! 
Clothes of freedom in my body.

The mirror became my pattern and still is.
The body decides the creations, always.
The most beauty is in it itself.
From there,
we dress our bodies.
The clothes should be made for us - never the opposite!

I made pieces from a place of thankfulness and freedom. Happiness and change.

Love and freedom, in her own body,
in herself.
In being her.

In it all:
It’s a big celebration to our bodies.
For all it has done for us!

Be you be real,
and shine
your own unique!

Erika Jarl, designer and founder