Our story

I started to find it inside.
I started to make it.
Clothes of femininity and freedom! The clothes I needed, to be me in wearings.

The mirror became my pattern and still is.
The body decides the creations, always.
To me, the body is art
and the most beauty is in itself.
From there,
we dress us as who we are.

I made pieces from where I was inside, a place of thankfulness and freedom.
Let the freedom out. In being. Here. And now.
My soul was all out in my wearings. From day one. And ever.

If you’re wearing JARLSDOTTER
you’re wearing a feminine,
colourful living human! 
Love and freedom, in her own body,
in herself.
In being her.

In it all:
It’s a big celebration to our bodies.
For all it has done for US!
Be you be real,
and shine
in your own unique!

Erika Jarl, designer and founder